There are many tools available to businesses in order to find new customers and to establish a lasting relationship with them, for example:
• Search Engine Optimization (SEO);
• E-mailng Marketing;
• Web Design;
• Create a discussion forums;
• Social Networking.
• A database containing the answers to the most frequently asked by users questions (FAQ);
• An e-mail address to turn to;
• Information services also provided on other tools (like SMS to be sent to their mobile phone, or using WAP technology)
• Ticket online to use to report problems or to the request for assistance;
• Tracking of all internal communications "from" and "to" the customer;
• Estimates and Invoices addressed to the customer;
• History of the payments made by the customer;
• Analysis of navigation, for profiled users, with the help of web analyzer;